Innovation and Technology Center                When complexity needs to become experience

             
        OMV produces crude oil. An industry that is complex, abstract and invisible to most people.

The new Innovation & Technology Center in Gänserndorf near Vienna was designed to change exactly that — for investors, school groups and industry experts alike.

The solution: a spatial dramaturgy along a 7-metre ramp spiralling around a central "drill head". From the emotional 360° introduction through projection mapping and immersive spatial stagings to an AR view of Upstream technology facilities worldwide.

I was responsible for the art direction of the entire media experience — from the first concept visuals through to final production.2020


role:  Art Direction, Motion Design, Concept Development
production: Tamschick Media+Space
client: OMV Austria Exploration & Production GmbH
awards: ADC Award 2022 / SPATIAL EXPERIENCE