Mercedes Benz IAA           Vertical kinetics. Monumental scale. One vision.

             
Vertical kinetics, monumental video and sound, transparency and accessibility — combined with the impressive architecture of Frankfurt's Festhalle. A vision previously unseen.

Motion design for the large-scale screens at the Mercedes-Benz IAA 2017 — part of a staging that merged brand and space into a total experience.2017

role: Motion Design, Design Development
client:  Atelier Markgraph
production: Monomango
client:  Atelier Markgraph