Mercedes Benz IAA big screen, motion design
Vertical kinetics, monumental video and sound, transparency and user accessibility – all combined with the Festhalle’s impressive archi-tecture. A vision previously unseen and one to remember in the future. 2017
client: Atelier Markgraph
production: Monomango
creative direction: Lois Kainhuber
motion design: Nino Matthey, Yves Yates, Nikolai Gamasin,
Julian Braun, Jan Weber
music & sfx: Oliver Fröhlich, Jan Sieber
documentation: Monomango, Atelier Markgraph, Nikolai Gamasin
![](https://freight.cargo.site/t/original/i/bba914d00ae540c855b170e056a8e767bc7283b9f392cc0e1079d99e9c04e7c8/D8N6461_MeConventionLIGANOVA_2000px.jpg)
![](https://freight.cargo.site/t/original/i/fcfc4123890df00692258ff1fd9db797f86d4df25741f9644826d5aa68dd6ea9/mb_iaa2017_006_2000px-1.jpg)
![](https://freight.cargo.site/t/original/i/26dc10aba19015a8baab7740307af39302e7a0ff2134a0dbef822f6fe76e411f/kristoflemp_170919_2501b_2000px.jpg)
![](https://freight.cargo.site/t/original/i/4c42667bd298c107c0f602546b973847f8ad4cfa3ceb696388c8c08945398a2a/IMG_0895.jpg)