Siemens HMI 2016         New identity. World stage.

             
                In 2016, Siemens received a revised corporate identity. The new brand appearance for Hannover Messe was put out to tender — and after winning the pitch, continued for three years.

Unlike previous years, the focus was no longer on individual departments but on the Siemens brand as a whole. Motion design for the large-scale screens of the trade fair stand — under the Digital Enterprise banner.

Art Direction and animation for the Siemens trade fair appearance at TRIAD Berlin.
2016


role: Art Direction, Motion Design
production: TRIAD
client: Siemens